Sophie’s Swaps

When it comes to food, we all want to make the right choices. We’ve heard of ultra-processed foods and how bad they are for us, yet how much do we really know about the products in our shopping trolley? The truth is that limited time and misleading marketing on food labels often result in a kitchen full of ultra-processed foods. But don’t worry – help is at hand.

Through her hugely popular supermarket swap posts, Sophie Morris has already shown hundreds of thousands of Irish shoppers how to replace ultra-processed foods with healthier alternatives. From ketchup to burgers and granola to curry sauce, Sophie knows which brands offer less processed, better quality and often cheaper options – and you’ll be surprised at what you discover. In addition, busy mum Sophie gives you 50 family-favourite recipes for cooking from scratch at home.